Puppish Accessibility Statement

Accessibility Statement

Making Puppish Accessible to Everyone

At Puppish, we believe that everyone should have equal access to quality products for their beloved dogs. We are committed to ensuring that our website is accessible to people with disabilities and continually work to improve the user experience for everyone.

Our Commitment

We strive to meet or exceed the requirements of:

  • WCAG 2.1 Level AA (Web Content Accessibility Guidelines)
  • ADA (Americans with Disabilities Act)
  • Section 508 of the Rehabilitation Act
  • EN 301 549 (European accessibility standard)
  • International accessibility best practices

Accessibility Features

Website Navigation

  • Keyboard Navigation: Full site functionality without a mouse
  • Skip Links: Jump directly to main content
  • Clear Structure: Logical heading hierarchy
  • Consistent Layout: Predictable navigation patterns
  • Breadcrumbs: Always know where you are

Visual Accessibility

  • High Contrast: Sufficient color contrast ratios (4.5:1 minimum)
  • Resizable Text: Up to 200% without loss of functionality
  • Alt Text: Descriptive text for all product images
  • No Flashing: No content that flashes more than 3 times per second
  • Focus Indicators: Clear visual indicators for keyboard navigation

Screen Reader Compatibility

  • ARIA Labels: Proper labeling for assistive technologies
  • Semantic HTML: Meaningful structure for screen readers
  • Form Labels: Clear associations between labels and fields
  • Error Messages: Descriptive and helpful error notifications
  • Live Regions: Updates announced to screen readers

Multimedia

  • Image Descriptions: Detailed alt text for product photos
  • Video Captions: Closed captions for all video content
  • Audio Descriptions: Available for key video content
  • Transcripts: Text alternatives for audio content
  • Pause Controls: Ability to pause auto-playing content

Assistive Technology Support

Our website is designed to work with:

  • Screen readers (JAWS, NVDA, VoiceOver)
  • Screen magnification software
  • Voice recognition software
  • Keyboard-only navigation
  • Browser accessibility extensions

Shopping Accessibility

Product Information

  • Clear, descriptive product titles
  • Detailed specifications in structured format
  • Size guides in text and table format
  • Multiple product images with descriptions
  • Customer reviews accessible to screen readers

Checkout Process

  • Step-by-step progress indicators
  • Clear form labels and instructions
  • Error messages that explain how to fix issues
  • Multiple payment options
  • Order confirmation with all details

Account Management

  • Accessible login and registration
  • Clear account dashboard
  • Easy order history navigation
  • Accessible wishlist functionality
  • Profile management tools

Mobile Accessibility

Our mobile experience includes:

  • Responsive design for all screen sizes
  • Touch targets of at least 44x44 pixels
  • Pinch-to-zoom functionality
  • Screen reader compatibility
  • Voice control support

Accessibility Tools

Browser Compatibility

Optimized for accessibility in:

  • Chrome (latest version)
  • Firefox (latest version)
  • Safari (latest version)
  • Edge (latest version)

Recommended Settings

For best experience:

  1. Update to latest browser version
  2. Enable browser accessibility features
  3. Adjust font size as needed
  4. Use high contrast mode if helpful
  5. Enable keyboard navigation

Known Limitations

We're actively working to improve:

  • Some third-party content may not meet all standards
  • Legacy PDF documents being updated
  • Complex product configurators being simplified
  • Video content still being captioned
  • Some interactive features being enhanced

Accessibility Testing

Our Process

  • Automated testing with axe DevTools
  • Manual keyboard navigation testing
  • Screen reader testing (NVDA, JAWS)
  • User testing with people with disabilities
  • Regular accessibility audits

Continuous Improvement

  • Monthly accessibility reviews
  • Quarterly comprehensive audits
  • User feedback integration
  • Staff accessibility training
  • Technology updates

Feedback and Contact

We welcome your feedback on accessibility:

Report an Issue

Email: accessibility@puppish.com
Phone: [Accessibility Hotline Number]
Response Time: Within 48 hours

Please provide:

  • Page URL where issue occurred
  • Description of the problem
  • Assistive technology used
  • Your contact information

Alternative Formats

Need information in an alternative format?

  • Large print catalogs
  • Audio descriptions
  • Braille product information
  • Text-only website version

Contact us for any alternative format needs.

Accessibility Support

Need Help Shopping?

Our accessibility team can:

  • Assist with navigation
  • Help place orders
  • Read product information
  • Explain site features
  • Process returns

Accessibility Support Hours:
Monday-Friday: 9 AM - 6 PM EST
Email: access-support@puppish.com

Training Resources

Third-Party Content

While we strive for full accessibility:

  • Payment processors meet PCI accessibility standards
  • Social media embeds may have limitations
  • Customer-uploaded images may lack descriptions
  • External links lead to sites we don't control

Legal and Compliance

Standards Compliance

We aim to conform to:

  • WCAG 2.1 Level AA success criteria
  • ADA Title III requirements
  • Section 508 standards
  • State and local accessibility laws

Conformance Status

Current status: Partially Conformant

  • Most content meets WCAG 2.1 AA
  • Some areas being improved
  • Regular updates and fixes
  • Commitment to full conformance

Our Accessibility Journey

Recent Improvements

  • Enhanced keyboard navigation (2024)
  • Improved color contrast site-wide (2024)
  • Added skip navigation links (2024)
  • Screen reader optimization (2025)
  • Mobile accessibility upgrade (2025)

Upcoming Enhancements

  • AI-powered image descriptions
  • Voice shopping assistant
  • Enhanced product filters
  • Improved checkout flow
  • Real-time accessibility checker

Accessibility Statement Updates

This statement was last updated: July 17, 2025

We review and update this statement:

  • When website features change
  • After accessibility improvements
  • Following user feedback
  • At least annually

Additional Resources

External Resources

Puppish Resources

Thank You

Thank you for taking the time to learn about our accessibility efforts. We're committed to making Puppish a place where everyone can shop for their furry friends with ease and dignity.

"Every dog owner deserves equal access to products that make their pets happy. Accessibility isn't just about compliance - it's about inclusion, respect, and ensuring no one is left behind." - Puppish Accessibility Team